Our Story

The founder, has been in the saltwater aquarium hobby since 1977. A passionate aquarium, marine and saltwater enthusiast. Having experienced first hand the difficulties, trials & tribulations of the hobby and witnessing the continually evolving advancements throughout the decades in successfully maintaining saltwater specimens and reefs. What was once difficult, near impossible and for experts only, is now today possible for everyone. Considering the industry and hobby to be a relatively expensive one to start and maintain, the founder recognized an opportunity to start an online one-stop shop featuring products, equipment, supplies and livestock at discounted prices with daily deals connecting local stores, dealers and partner manufacturers nationwide and globally creating a unique shopping adventure and experience and a NEW WAY FOR AQUARIST ENTHUSIASTS AND HOBBYISTS TO SHOP, AT INSIDER PRICES.